Online Reputation Management

Are you aware of what your customers are saying about you?

What about your ex-employees?

What about your competitors?

This information travels quickly across the internet. Are you listening to the online conversations about your brand? How these conversations affect how people view your organization?

When doing business online, there is nothing more painful than to hear that a potential customer "Googled" your company or personal name and will not be doing business with you because of what they read online.Consumers use the web to make buying decisions. A vast majority buys offline, but goes online to research, read reviews and get opinions from other consumers.

As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.

With the growth of consumer-generated media (CGM) such as blogs, forums,and message boards, information can be quickly generated and indexed by search engines. For business leaders, it is vitally important to actively listen to what is being said online, even if messages are negative. Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, both of which can negatively influence your brand image and your corporate reputation.

How Can I Help

Do you have an online reputation problem? I can help! I develop custom strategies for dealing with disgruntled employees, sneaky competitors or more serious customer service concerns.

I utilize a holistic approach to online reputation management by monitoring the search results for my clients as well as social media conversation. Using a proprietary process I identify positive & negative sentiment or whether occurrences in social media or search results are brand controlled, or controlled by the competition.

People are going to discuss your brand online, I can help you find that conversation, monitor it, and create strategies to help your business stay protected and grow.