SEO Training in Singapore

The No.1 SEO Training Course in Singapore

Looking for an Internet Marketing coach who isn't "Make a million in a month" type ?

I provide internet marketing coaching to IT professionals and companies in Singapore. My internet marketing course is suitable for companies in Singapore wishing to get their marketing or technical staff up to date on Internet Marketing. The course includes a detailed walkthrough on Search Engine Optimization, Paid Search Engine Marketing, Social Media Marketing and Online Reputation Management. The course can also be custom tailored to suit your organizations marketing needs as well.

Who is Search Engine Optimization (SEO) course for?

This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites.

NB : This course is not for the absolute beginner.

Goal oriented approach

This SEO course is designed to help you take website up on search engines. If you have a website that you wanted to optimize for search engines then present that idea during the course and our trainers will help you to practically optimize your website.

SEO course overview

This SEO course explains how to optimize website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques.
A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilizing tools and techniques.

The in-house SEO course can be customized for the specific marketing needs of your organization.

The Art of SEO - SEO Training Course outline

Introduction

Origins of the web.
A brief history of Search Engines (Google, Yahoo, Bing).
How search engine spider works.
What is SEO (Search Engine Optimization)?
Organic Ranking Factors.
Understanding Google ranking factors.
What is PPC (Pay Per Click / Paid Search Engine Marketing)?
Overview of different online advertising models.
Customize your approach to Search Engine marketing depends on the type your organization (ex. B2B, B2C, Non Profit etc.).
What is Quality Traffic and how to get it.

Getting Ready to do Search Engine Optimization

How to perform Keyword research.
Creating keyword ideas - finding keywords with high ROI.
How to perform keyword analysis.
How to analyse Search Engine competition.
What keywords to target
Importance of keywords on pages
Competitor keywords research.

Planning

Creating a SEO campaign
Steps required
How to measure the results of your SEO campaign.

Search Engine Optimization Tools

Google Analytics and other website traffic analytic tools.
Google Webmaster tools.
Tools and Software for search engine optimization.
Other free and paid tools for optimizing websites.

Search Engine Optimization Problems

Dynamic & database-driven sites
Flash, Images, Frames, iframes, JavaScript, & AJAX

Onsite SEO

What is on-site SEO?
Optimizing title tags, Meta keywords, Meta description, Other meta tags, Image Alt tags, Image file names
HTML tags and their importance
Optimizing webpage contents
CSS (cascading style sheets) optimization.
Internal linking structure and its impact on rankings.
What is anchor text and how it should be used.
What is sitemap and how to build one.
Domain names
URL structure and its impact on rankings.
Copywriting for web
Google guidelines for webmasters
Site navigation
Search Robots and Robots.txt
Latent Semantic Indexing (LSI)
Microtags and other semantic web technologies
How to optimize your images and videos.

Off-site SEO

What is offsite SEO.
Getting listed on Search Engines.
Search engine submission - Myths and Reality.
Link building - Backlinks and their importance in search engine rankings.
Where and how to get backlinks.
Quality measures for link building.
What are web directories?
Best techniques to get listed on directories
External anchor text optimization.
How to get backlinks naturally.
Link building techniques.
Effect of link popularity on Google rankings.
Google Base and product search.
Getting listed on Maps.
Google Places.
Importance of blogs.

Website Usability & Conversion Optimization - How to convert your website into a well groomed top selling salesman

How to write website content to appeal to the visitors and convert them to customers.
Website speed and its impact on Search Engine rankings and Usability.
How to optimize websites for maximum loading speed.
How to influence your visitors' decision making.
Psychological aspects of web design and web content presentation.
What are Landing Pages and how to optimize them.
Micro conversions and Macro conversions.
How to use Google Website Optimizer effectively.

Hands On SEO Training

We will implement all techniques from the SEO course on your website to see the results.